Lighting Industry Media Highlight: Architectural SSL

OSRAM Opto Semiconductors spoke with Jim Crockett, editor of Architectural SSL and Illuminate Magazines at Lightfair 2010 to talk about trends in the lighting industry.

While Jim believes the deluge of new LED products hitting the market in recent years can be a bit overwhelming at first, he also sees that manufacturers are becoming much more comfortable with their product offerings, noting that companies are more aptly talking about solutions and features. Jim also recognizes that lighting companies are forming more interesting partnerships across industries. One of Jim’s favorite new innovations is organic LED, which introduces lighting applications to many new audiences who were previously uninvolved with lighting such as interior designers.

Watch the video interview with Jim Crockett on the OSRAM Opto Semiconductors Lightfair virtual trade show at /2010/05/architectural-ssl-editorial-director-jim-crockett-reflects-on-lightfair-2010.